How hotels are scrambling to fill rooms during the coronavirus crisis

As travel slows to a trickle both in the U.S. and internationally, hotels are searching for the best ways to fill hundreds of thousands of empty guest rooms. Some are working with their local city officials to house first responders and even vulnerable locals whose circumstances don’t allow them to self-isolate, while others are crafting more traditional packages to attract paying guests who want – or need – to quarantine themselves.

The American Hotel & Lodging Association (AH&LA) this week introduced a nationwide program called Hotels for Hope designed to help its member properties work with government at all levels to meet special needs during the coronavirus crisis. This would not only help solve the accommodation needs of government agencies but would also give hotels a much-needed source of revenue so they can remain open.

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